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Ram has decided to break from the pack and celebrate the women who have stuck with their dreams and come out on top. A new 60 second commercial premiering during the 141st Running of the Kentucky Derby will be airing and putting the focus on some incredible women. The feature is titled "Courage is Already Inside", and the it focuses on Miranda Lambert, Rosie Napravnik, Tiana Falls and Eva Shockey. These great women have ignored the "nevers" on their quest to become to best in their game.
Oliver Francois, the Chief Marketing Officer of FCA Global, knows that a key part of coming out on top is embracing a willingness to stray from the pack and follow their own trail. This has set the Ram brand apart from the rest of the truck segment, just like it has led to the success of the women featured in the commercial spot. In addition, Ram wishes to appeal to the growing segment of women who call Ram trucks their allies on their daily travels, or in helping them on their way to the top. Francois and the Ram brand commend the women who buck the stereotypes, and ignore the echoing "nevers" when chasing their dreams.
For six consecutive years the Ram brand has been the proud "Official Truck" of both the Kentucky Derby and Churchill Downs. This partnership has been a great opportunity for Ram, which has sponsored great features for  fans to take in as they enjoy the events. Not only can fans take in the sights, they can interact with the Ram truck brand through  truck displays, video board integrations, posters, as well as backside and trackside signage. The brand also participates in great ways throughout the event. For example, the ProMaster City and ProMaster vans hold the honor of transporting the "Garland of Roses" to the event taking place in Churchill Downs.Â
Robert Hegbloom, who serves as the CEO and President of the Ram Truck Brand, remains thrilled with the partnership between the Kentucky Derby and Ram Truck Brand. They both are signifiers of hard work and superiority, and Ram trucks are often vital allies to the Derby participants who need assistance on the road to winning the biggest prize.
Equine Artist Jamie Corum
Oliver Francois, the Chief Marketing Officer of FCA Global, knows that a key part of coming out on top is embracing a willingness to stray from the pack and follow their own trail. This has set the Ram brand apart from the rest of the truck segment, just like it has led to the success of the women featured in the commercial spot. In addition, Ram wishes to appeal to the growing segment of women who call Ram trucks their allies on their daily travels, or in helping them on their way to the top. Francois and the Ram brand commend the women who buck the stereotypes, and ignore the echoing "nevers" when chasing their dreams.
Two-time Kentucky Oaks Winning Jockey Rosie Napravnik
For six consecutive years the Ram brand has been the proud "Official Truck" of both the Kentucky Derby and Churchill Downs. This partnership has been a great opportunity for Ram, which has sponsored great features for  fans to take in as they enjoy the events. Not only can fans take in the sights, they can interact with the Ram truck brand through  truck displays, video board integrations, posters, as well as backside and trackside signage. The brand also participates in great ways throughout the event. For example, the ProMaster City and ProMaster vans hold the honor of transporting the "Garland of Roses" to the event taking place in Churchill Downs.Â
Robert Hegbloom, who serves as the CEO and President of the Ram Truck Brand, remains thrilled with the partnership between the Kentucky Derby and Ram Truck Brand. They both are signifiers of hard work and superiority, and Ram trucks are often vital allies to the Derby participants who need assistance on the road to winning the biggest prize.
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